President's Letter

President’s Letter April 2017

"License to Thrill" If you work in the world of movies, television, commercials and new media, do you have a job or a career? In my experience, there’s no one I know in this industry who doesn’t approach the... Read More...

President’s Letter February/March 2017

"Stranger Things" In this strange, unpredictable time in both our world and our industry, we are offered so many products, ideas, and visions that are described as “completely new” (some of which really are)... Read More...

President’s Letter January 2017

"Truth and Consequences" Way back in 2000, at a Society of Motion Pictures & Television Engineers (SMPTE) meeting, I stood up with some degree of forcefulness and let everyone in the room know that this ... Read More...

President’s Letter December 2016

"Ahead of The Curve" There are more reasons to attend premier gatherings for independent filmmaking, like the Sundance Film Festival, than to just ski and go to parties. (This may be an unpopular notion, but... Read More...

President’s Letter November 2016

"We Are All The Camera" When is nonfiction really nonfiction? Aren’t we, as filmmakers, always creating a certain amount of fiction (regardless of how the genre is labeled) that is vital to tell the story at... Read More...

President’s Letter October 2016

"Workflow…In Human Terms" We’ve talked many times about workflow over the past few years, and always with an emphasis on the technical side. What this column has never addressed is the human part of workflow... Read More...

President’s Letter September 2016

"Diverse enough? Not yet…" I have plenty to share with our members for our TV/Diversity Issue. And the first place to start is a recent article expounding on one of our industry’s most pressing issues, the l... Read More...

President’s Letter July 2016

"Sharing the Love" There are many exciting things going on in our world of cinematography, and almost daily events vital to our membership’s interests in ways that can be hard to calculate. Case in point... Read More...

President’s Letter June 2016

"Progressive Progress" I was fortunate enough to recently attend a seminar in Los Angeles on digital communications in the arts. One of the speakers was Rich Mintz, executive vice president of Blue State Dig... Read More...

President’s Letter May 2016

"Shine On You Crazy Diamond" My good friend and colleague, Vittorio Storaro, ASC, AIC, defines cinematography as “writing with light in movement,” and that’s a beautifully simple and concise way to describe ... Read More...

President’s Letter April 2016

"Applied Technology" As Michael Hobbes noted in a recent Twitter post: “Kentaro Toyama, a former Gates Foundation consultant and the author of Geek Heresy: Rescuing Social Change from the Cult of Technology,... Read More...

President’s Letter March 2016

"The Visual Affect" I can’t think of a single movie these days that does not require the touch of a VFX team; even the simplest of projects end up having a few visual effects shots. Examples include the many... Read More...