{"version":"1.0","provider_name":"ICG Magazine","provider_url":"https:\/\/www.icgmagazine.com\/web","author_name":"EDITOR","author_url":"https:\/\/www.icgmagazine.com\/web\/author\/adminwes\/","title":"Chris Edwards - The Third Floor - ICG Magazine","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"KVInSei9vR\"><a href=\"https:\/\/www.icgmagazine.com\/web\/exposure-chris-edwards-the-third-floor\/\">Chris Edwards &#8211; The Third Floor<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.icgmagazine.com\/web\/exposure-chris-edwards-the-third-floor\/embed\/#?secret=KVInSei9vR\" width=\"600\" height=\"338\" title=\"&#8220;Chris Edwards &#8211; The Third Floor&#8221; &#8212; ICG Magazine\" data-secret=\"KVInSei9vR\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.icgmagazine.com\/web\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2014\/04\/may2013.jpg","thumbnail_width":1200,"thumbnail_height":831,"description":"It\u2019s a fair bet that a number of ICG cover stories from recent years include mention of one of the industry\u2019s top previsualization firms, The Third Floor. The company\u2019s CEO and creative director, Chris Edwards, began his career in layout and animation at Walt Disney Feature Animation before working for George Lucas\u2019 Skywalker Ranch (on the third floor), previsualizing the final Star Wars prequel. Soon after, The Third Floor took form, tackling a variety of conceptual challenges ranging from sci-fi [&hellip;]"}