{"id":1276,"date":"2011-03-10T17:18:30","date_gmt":"2011-03-11T01:18:30","guid":{"rendered":"http:\/\/www.icgmagazine.com\/wordpress\/?p=1276"},"modified":"2011-03-10T17:18:30","modified_gmt":"2011-03-11T01:18:30","slug":"catch-the-buzz","status":"publish","type":"post","link":"https:\/\/www.icgmagazine.com\/web\/catch-the-buzz\/","title":{"rendered":"Catch The Buzz"},"content":{"rendered":"
\"\"
Local 600 President Steven Poster, ASC, Opening Remarks<\/figcaption><\/figure>\n

The 48th Annual Publicists Guild Awards at the Beverly Hilton Hotel. By Pauline Rogers. Photos courtesy of Mathew Imaging.<\/strong><\/p>\n

Despite the usual L.A. gridlock, made even more difficult because of this winter\u2019s almost unending rain, The Beverly Hilton Hotel was packed with more than 800 of Hollywood\u2019s busiest publicity and marketing executives, producers, studio and network executives, celebrities and media, on Friday, February 25th, for the 48th Annual Publicists Guild Awards. The event, which typically comes two days before the Oscars, has come to symbolize the casual breeziness of a non-televised, industry-only luncheon that the Academy Awards began as decades ago.Awards Committee Chair Henri Bollinger kicked off the afternoon with a gracious and class-filled welcome, quickly followed by a reflective moment of recognition for those publicity members who had passed away in this previous year. The tribute included a touching video salute to legendary publicist Ronni Chasen, killed last year in a drive-by shooting that shook the Hollywood film and TV community to its core. Local 600 President Steven Poster, ASC, made his way to the podium and, forgoing his usual opening speech, called everyone\u2019s attention to the huge video screens behind and to the sides of the stage.\u00a0 As Poster skillfully provided narration, attendees were treated to images of a little boy in a sailor\u2019s outfit, followed by a young man in a spiffy suit, and finally shots of another publicity icon who needed no introduction.<\/p>\n

\"\"
Local 600 President Steven Poster, ASC, presenting award to Henri Bollinger<\/figcaption><\/figure>\n

\u201cFor the man who has spent most of his life getting recognition for others, it\u2019s high time we do something for Henri Bollinger,\u201d Poster said, his words nearly drowned out by the thunderous applause. And, in what became just one of many delightful surprises throughout the day, the ever-articulate event chair returned to the podium, obviously brimming with emotion, to accept a special award for his three continuous decades (without fail) helming the event.<\/p>\n

\u201cHe\u2019s in a class by himself. Every Guild member has been positively affected by Henri\u2019s work. Multiple generations of publicists have benefited from it. I hope everyone in the industry is aware of his amazing and selfless contributions. Because of Henri, the Publicist\u2019s Guild is taken VERY seriously,\u201d<\/em><\/p>\n

– Pam Golum, President of Entertainment, The Lippen Group<\/em><\/p>\n<\/blockquote>\n

When Bollinger regained his customary aplomb (and the standing ovation finally died down), he turned everyone\u2019s attention to the 2011 Publicist\u2019s Guild Directory, dedicated this year to yet another publicity icon, 55-year member Murray Weissman. As Weissman made his way to the stage, the screens again came alive, this time with tributes from his peers.<\/p>\n

\"\"
Awards Chair Henri Bollinger on-screen as part of his Tribute Award Video<\/figcaption><\/figure>\n

\u201cHe\u2019s one of the unsung heroes, a combination of campaign strategist and one of the friendliest guys in town,\u201d observed Miramax co-founder Harvey Weinstein. Former Academy of Motion Picture Arts & Sciences president Sid Ganis said that although that members of the Academy \u201ccould never be influenced\u201d during Oscar season, Weisman was one publicist who had the ability to \u201csuggest.\u201d John Shaftner said Weissman brought the Academy \u201cinto the new age of marketing.\u201d<\/p>\n

\u201cI\u2019ve been through everything from Jack LaLanne to Mark Wahlberg, Donna Reed<\/em> to Mad Men<\/em>, Rooster Cogburn<\/em> to True Grit<\/em>,\u201d Weissman said upon receiving his honor, \u201cand my two words of wisdom: \u2018Never lie to the press. And two martinis are goo, but three are better!\u2019\u201d<\/p>\n

\"\"
2011 Publicists Guild Directory honoree Murray Weissman backstage<\/figcaption><\/figure>\n

\u201cThat was the highlight for me. Murray has a history of post 1950\u2019s publicity. We can learn a lot from him.\u201d<\/em><\/p>\n

– Unit Publicist and 2011 Award Nominee Rob Harris<\/em><\/p>\n<\/blockquote>\n

How do you follow an act like Weissman? How about a video tribute to Entertainment Tonight<\/em>, which turns 30 this year, and host Mary Hart, who is leaving the show after being the face of the television news program for nearly its entire three decades? In fact, one of the day\u2019s funniest moments came when Hart (via video) asked veteran publicists about their own career highs and lows. The answers were honest and revealing. Everything from informing a famous singing duo they would have to give their Grammys back (for lip-synching), to having a client ask for the words to the National Anthem she was booked to sing later that evening.<\/p>\n

\"\"
Former Governor Arnold Schwarzenegger backstage with Local 600 publicist Cheryl Main<\/figcaption><\/figure>\n

After the tributes, Entertainment Tonight<\/em>\u2019s Mark Steines and Kevin Fraizer took the stage as the official hosts. The pair engaged in sharp interpersonal banter, before introducing a surprise visitor \u2013 former Governor Arnold Schwarzenegger \u2013 to present Sylvester Stallone with the Lifetime Achievement Award. The action star-turned-politico confessed that the smartest thing he\u2019d done when he came to the U.S. in 1968 was to get health insurance, and hire a publicist.<\/p>\n

\u201cI am where I am in my career and my life because of publicists \u2013 in politics we call them communications directors but they are the same thing,\u201d the Terminator said. He then added on a few more thoughts about how the constant competition between he and Stallone was a boon for both of their careers.<\/p>\n

\"\"
Lifetime Achievement Award Winner Sylvester Stallone<\/figcaption><\/figure>\n

As for the guy who made a career out of playing Rocky Balboa, he kept things short and light. \u201cWe can\u2019t even get our relatives, the people we support, to go to a movie,\u201d Stallone bemoaned. \u201cYet [publicists] get out there and sell it. You pick us up and soldier on.\u201d Stallone singled out publicists, like Schwarzenegger\u2019s former communications director Cheryl Main, admitting they work \u201ca hell of a lot harder than I do, to make us look better than we deserve.\u201d<\/p>\n

\u201cThe Publicists Awards Luncheon has been a staple for many years and it\u2019s an opportunity for publicists, journalists and guest to get together and celebrate what the publicists do year in and year out; also to recognize individual achievements as well as salute the most deserving filmmakers, stars, industry movers and shakers.\u201d<\/em><\/p>\n

– Arlene Ludwig, West Coast Publicity Director, The Walt Disney Studios<\/em><\/p>\n<\/blockquote>\n

\"\"
Jennifer Allen after receiving the Les Mason Award<\/figcaption><\/figure>\n

The Les Mason Award, which recognizes a career of the highest standard of professionalism, produced even more surprises. Michelle Monaghan began her speech honoring Viewpoint, Inc. owner Jennifer Allen with a comment that people always tell her Monaghan she has \u201cthe best publicist.\u201d The young star\u2019s carefully chosen words were interrupted by a slightly exhausted Matt Damon, who shuffled onto the stage in his bathrobe with his hair wildly unkempt. Damon\u2019s deadpan delivery got the laugh he intended, as he admitted it was the first event in 15 years that \u201cJen didn\u2019t organize. I was supposed to get a suit, hair and makeup! I had to drive myself.\u201d<\/p>\n

\"\"
Michelle Monaghan and Matt Damon presenting Les Mason Award to Jennifer Allen<\/figcaption><\/figure>\n

\u201cI loved that Matt Damon showed up to support Jennifer Allen, as George Clooney did for Stan Rosenfeld last year. It says a lot about how talent feel about their publicists,\u201d<\/em><\/p>\n

Publicist Vivian Boyer, backstage<\/em><\/p>\n<\/blockquote>\n

An ecstatic Allen, soaring from the dual surprise of the award and her star clients onstage, called the honor her \u201chalf- lifetime achievement award.\u201d She graciously thanked her staff, the people in the industry, and those who understand that she takes her job very seriously.<\/p>\n

When it came time to present the Television Showman of the Year Award, the one-liners kept flying. That was not a surprise; given that the presenters were Glee<\/em> and Modern Family<\/em> show-runners Ryan Murphy and Steve Levitan, and the recipients were Co-chairs of 20th Century Fox Television Dana Walden and Gary Newman. Levitan, who said he signed his Fox deal \u201cbecause the studio was much closer to his house than Disney,\u201d quickly got serious, recognizing the pair as \u201cthe quintessential television showmen who couldn\u2019t be more deserving of the award. \u201cThey let us tell the story the way we know how, encourage us, support us in success and failure, and foster a wonderful relationship between a show\u2019s creators and stars,\u201d Murphy added.<\/p>\n

Both Walden and Newman attributed their successes to their backgrounds. As a former publicist who sat in the audience of the Guild Awards for many years, Walden knew \u201cthe industry from the other side.\u201d And, as a former attorney, Newman admits he had been a \u201clittle closed off\u201d from the creative element, until publicists \u201copened my eyes\u201d and showed how an audience\u2019s \u201clong term engagement in a show is the indicator of success.\u201d They both admitted just how much they enjoyed what they do because of the people they work with.<\/p>\n

\"\"
John Lasseter and Bonne Hunt backstage at ICG's 48th Annual Publicist Awards<\/figcaption><\/figure>\n

So did John Lasseter, Chief Creative Officer of Walt Disney and Pixar Animation Studios and Principal Creative Advisor, Walt Disney Imagineering. In introducing him, actress Bonnie Hunt (the voice of Sally Carrera from Cars<\/em>) said that the animated mogul\u2019s success is because his work \u201ctouches the heart and soul so deeply.\u201d Self-effacing and ever-humble, Lasseter captured the audience with stories of how he really began to understand how the characters he\u2019d helped create took root in the imagination of children everywhere.<\/p>\n

\u201cI remember going to movies with kids, and seeing parents bored to death,\u201d Lasseter recounted. \u201cI\u2019ve wanted to say, \u2018give me my two hours back, and we\u2019ll go to a jungle gym.\u2019 I vowed I would never do that to parents. I make movies for parents who can stand going to a movie for the 100th time.\u201d He also said he understands the tough job publicists do and promises that he \u201cwill answer the same question over and over, as if it were his first time.\u201d<\/p>\n

\"\"
2011 Nominees for Outstanding Publicity for a Television Series<\/figcaption><\/figure>\n

Jacqueline Bissett, and John Bernthal and Trish Adlesic (producer and director of the Oscar nominated documentary Gasland<\/em>) and Pam Golum, President of Entertainment, The Lippin Group, presented additional honors. They included the Press Award, which went to Geoff Bocher of The Los Angeles Times, who was quoted as saying that \u201cwe live in a culture of insult and I\u2019m proud that I work in a place with a culture of insight.\u201d The International Media Award went to Jose Ignacio Cuenca of Spain and Stevie Wong of Asia Regional. The Bob Yeager Award, honoring a publicist for community service, went to Rosalind Jarrett, publicist for the SAG Awards. The Maxwell Weinberg Publicist Showmanship Award for Television was presented to the publicists who worked on The Big Bang Theory<\/em> and the Award for Best Movie Campaign went to the publicists at Sony\/Columbia for their work on the Oscar-winning The Social Network<\/em>. Excellence in Unit Still Photography Award for Movies went to Steven Vaughn and for Television to Danny Feld.<\/p>\n

\u201cThis year was the best Publicists luncheon I have attended. The fun of surprising Henri Bollinger with his own award topped off a wonderful afternoon.\u201d<\/em><\/p>\n

Local 600 President Steven Poster, ASC<\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

The 48th Annual Publicists Guild Awards at the Beverly Hilton Hotel. By Pauline Rogers. Photos courtesy of Mathew Imaging. Despite the usual L.A. gridlock, made even more difficult because of this winter\u2019s almost unending rain, The Beverly Hilton Hotel was packed with more than 800 of Hollywood\u2019s busiest publicity and marketing executives, producers, studio and network executives, celebrities and media, on Friday, February 25th, for the 48th Annual Publicists Guild Awards. The event, which typically comes two days before the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1276","post","type-post","status-publish","format-standard","hentry","category-specials"],"acf":[],"yoast_head":"\nCatch The Buzz - ICG Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icgmagazine.com\/web\/catch-the-buzz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Catch The Buzz - ICG Magazine\" \/>\n<meta property=\"og:description\" content=\"The 48th Annual Publicists Guild Awards at the Beverly Hilton Hotel. By Pauline Rogers. Photos courtesy of Mathew Imaging. Despite the usual L.A. gridlock, made even more difficult because of this winter\u2019s almost unending rain, The Beverly Hilton Hotel was packed with more than 800 of Hollywood\u2019s busiest publicity and marketing executives, producers, studio and network executives, celebrities and media, on Friday, February 25th, for the 48th Annual Publicists Guild Awards. 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By Pauline Rogers. Photos courtesy of Mathew Imaging. Despite the usual L.A. gridlock, made even more difficult because of this winter\u2019s almost unending rain, The Beverly Hilton Hotel was packed with more than 800 of Hollywood\u2019s busiest publicity and marketing executives, producers, studio and network executives, celebrities and media, on Friday, February 25th, for the 48th Annual Publicists Guild Awards. 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