{"id":2018,"date":"2012-04-04T17:11:07","date_gmt":"2012-04-05T01:11:07","guid":{"rendered":"http:\/\/www.icgmagazine.com\/wordpress\/?p=2018"},"modified":"2012-04-04T17:11:07","modified_gmt":"2012-04-05T01:11:07","slug":"a-family-affair","status":"publish","type":"post","link":"https:\/\/www.icgmagazine.com\/web\/a-family-affair\/","title":{"rendered":"A Family Affair"},"content":{"rendered":"

Publicists honor their own at the 49th<\/sup> annual awards event. By Pauline Rogers. All photos by Mathew Imaging.<\/p>\n

\"\"
Walt Disney Company Publicist Arlene Ludwig<\/figcaption><\/figure>\n

Awards Season is traditionally a time when the entertainment industry loses itself in anticipatory buzz: who among its own – actors\/directors\/cinematographers\/writers, etc. \u2013 will take home that career-changing hardware this year? But did you know the reason the entire world knows its \u201cgaga time in Lotusland\u201d (try tweeting that 10 times) is because of the intense marketing efforts of those behind-the-scenes folks known as publicists? These Guild members make Hollywood\u2019s PR machine go, and once a year the spotlight is turned on them in their annual Publicists Guild Awards, presented by Local 600.\u201cWe want the rest of the world to know what you do and how good you are at it,\u201d ICG President Steven Poster, ASC said in his opening remarks at the 49th<\/sup> annual Publicist Guild Awards luncheon, held at the Beverly Hilton this past February. And judging by the packed attendance of studio and network executives, international journalists and more than a few A-list celebrities, that wish was completely fulfilled.<\/p>\n

In fact, all those polled were in agreement with publicist Peter J. Silbermann when he described the event as, \u201cthe one and only time of the year where all of the publicists in the business are in one room, together, and get to mingle. It\u2019s done in great taste. And [as usual] the honorees are all deserving.\u201d<\/p>\n

\"\"
Television Unit Still Photography Award Winner Hooper Stone (L), ICG President Steven Poster, ASC (R)<\/figcaption><\/figure>\n

\u201cI really felt \u2018connected\u2019 this time,\u201d added veteran unit publicist Patti Hawn. \u201cThere was an authentic vibe within the community of publicists this year that felt like family. We are often names without faces that sometimes compete for jobs. We have one day a year when we can connect the names and the faces and become a real community.\u201d<\/p>\n

This year\u2019s master of ceremonies, Australian talk show host<\/strong> and producer Rove McManus, good-naturedly roasted that community. The comedian\u2019s off-beat humor was made known straight off when he announced to all the publicists in the room that, \u201cwithout you, we wouldn\u2019t know Vampires<\/em> are now sexy!\u201d<\/p>\n

While each and every honoree was well deserving, there were a few poignant moments that stood above the rest. President Poster recalled his personal connection to honoree Carol Burnett, while the audience was treated to a visual road trip through the beloved comedian\u2019s 56 years in the business.<\/p>\n

\u201cCarol Burnett has had an extraordinary career and a reputation for direct involvement in the promotion of the shows and movies in which she has starred,\u201d long-time event chair Henri Bollinger related. \u201cShe has a clear understanding of the role publicity plays in the success of television shows and movies.\u201d<\/p>\n

\"\"
Master of Ceremonies Rove McManus <\/figcaption><\/figure>\n

When acting icon Julie Andrews and actress\/director\/producer Jodi Foster took the stage it might have seemed like an odd pairing. Until they joined to dedicate the 2012 Publicist Directory to the woman who guided both their careers from humble beginnings, Walt Disney publicist Arlene Ludwig.<\/p>\n

\u201cShe let me drive the Disney golf cart when I was a kid,\u201d Foster beamed. \u201cShe took me to the emergency room when I was hurt. And, she never let me win one single tennis match.\u201d<\/p>\n

After taking the audience on a trip from Mary Poppins <\/em>to more recent pairings, Andrews turned to side stage, and with her impeccable timing, quelled the audience\u2019s tears of sympathy for Ludwig, who has battled back from a horrific accident.<\/p>\n

\"\"
(L to R) ICG President Steven Poster, ASC, Arlene Ludwig, Julie Andrews, Jodie Foster<\/figcaption><\/figure>\n

\u201cNow, Arlene, get your blooming ass up here!\u201d Andrews joyously shouted.<\/p>\n

\u201cIt was the highlight of the event,\u201d Hawn recalled. \u201cWhen Arlene came out [with her walker], the sheer joy it produced among her colleagues was beyond emotional and memorable. Hollywood never disappoints in it\u2019s ability to support it\u2019s own when the chips are down and we are needed.\u201d<\/p>\n

Ludwig\u2019s award wasn\u2019t the only time attendees<\/strong> were reminded of the importance of recognizing those who have made long-term contributions. The 2012 Showmanship Award winners were acknowledged for the enduring strength it takes to helm the blockbuster film franchises and hit series that are the foundations of a successful industry.<\/p>\n

Oscar nominee Gary Oldman said that David Heyman (producer of Warner Bros.\u2019 Harry Potter<\/em> franchise) deserved the Motion Picture Showmanship Award because he \u201crepresents the best example of what can be accomplished with creative and smart publicity and promotion.\u201d [Silbermann called Heyman \u201cthe nicest producer in the business.\u201d]<\/p>\n

Actor Josh Charles (The Good Wife<\/em>) introduced Television Showmanship Award winner David Stapf, President, CBS Television Studios. Charles traced Stapf\u2019s career, acknowledging that his success was do in part to his background as an elementary school teacher and former publicist.<\/p>\n

\"\"
Les Mason Award winner Tony Angellotti and Bridesmaids' Wendi McLendon-Covey<\/figcaption><\/figure>\n

\u201cI\u2019d trust him with my life,\u201d Charles said. \u201cHe has that dead calm. I\u2019ve never heard him yell. And that\u2019s a tribute to the man who carries the pressure of the most-watched television dramas, NCIS, CSI<\/em> and The Good Wife<\/em>.\u201d<\/p>\n

Bridesmaids<\/em>\u2019 Kali Hawk presented this year\u2019s Bob Yeager Award (which acknowledges a publicist\u2019s community service efforts) to Sharon Black, whose extra-ordinary work on behalf of animals generated a crescendo of applause.<\/p>\n

There were also a few surprises. When Tony Angellotti was presented with the Les Mason Award (the highest honor paid to a union publicist) by another Bridesmaids <\/em>star, Wendi McLendon-Covey, fellow nominee Rob Harris texted back from his U.K. location that, \u201cit is about time!\u201d<\/p>\n

The presentations for excellence in Unit Still Photography highlighted the extremely high quality of work in that category. Maria Canals-Barrera (Disney Channel\u2019s Wizards of Waverly Place<\/em>) presented the award to Frank Masi in the Motion Picture Category and to Hopper Stone in television. While Masi was on location, Stone took the stage to talk about his determination to succeed, as he went from day shooter to covering such highly watched shows as Modern Family<\/em>.<\/p>\n

\"\"
Bob Yeager Award winner Sharon Black, Motion Picture Showman of the Year Award winner David Heyman<\/figcaption><\/figure>\n

That groundbreaking comedy series was also honored with the Maxwell Weinberg Publicists Showmanship Award for the best television publicity campaign. After McManus presented the award to the Fox team behind Modern Family<\/em>, he gave out the feature publicity award to the team behind Disney\u2019s Oscar-nominated drama, The Help.<\/em><\/p>\n

Each year The Publicists Guild honors the media that<\/strong> works with their members to promote the entertainment industry throughout the world. Missi Pyle, from the 2012 Best Picture winner, The Artist<\/em>, presented the Press Award to Susan King of the Los Angeles Times<\/em>. \u201cSusan is someone who captures the magic of Hollywood in her reporting while demonstrating her understanding and appreciation of its history,\u201d Plyle noted in the lead-in to the award. Oscar nominee Max Von Sydow presented the International Media Award to Elaine Lipworth of the United Kingdom, saying that, \u201cthe international media, particularly those based in Los Angeles, play an increasingly important role in creating awareness for American-made movies. It\u2019s appropriate that we honor them here.\u201d<\/p>\n

\"\"
Walt Disney Pictures marketing team, Feature Publicity Award winner, The Help<\/figcaption><\/figure>\n

As McManus closed out the afternoon, attendees raced for goodie bags filled with L\u2019Oreal products, Carol Burnett\u2019s classic television comedy skits, and DVDs from 2011\u2019s most popular features. Waiting together for their cars at the valet station, it was clear the family vibe was still in full bloom. Old-line publicists mingled with first timers, discussing highlights and speculating on next year\u2019s nominees.<\/p>\n

When asked what stood out most about the event, Local 600 stills photographer Jennifer Clasen, a first time attendee, enthused about the camaraderie, and noted how carefully crafted the event seemed to be without being overly manipulated. Instead of matching presenters with categories in a helter-skelter style, \u201cwhat struck me was that the clips for all honorees were well thought out and personal and there was a personal relationship with honoree and winner,\u201d Clasen said. \u201cThat was really special.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicists honor their own at the 49th annual awards event. By Pauline Rogers. All photos by Mathew Imaging. Awards Season is traditionally a time when the entertainment industry loses itself in anticipatory buzz: who among its own – actors\/directors\/cinematographers\/writers, etc. \u2013 will take home that career-changing hardware this year? But did you know the reason the entire world knows its \u201cgaga time in Lotusland\u201d (try tweeting that 10 times) is because of the intense marketing efforts of those behind-the-scenes folks […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2018","post","type-post","status-publish","format-standard","hentry","category-specials"],"acf":[],"yoast_head":"\nA Family Affair - ICG Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icgmagazine.com\/web\/a-family-affair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Family Affair - ICG Magazine\" \/>\n<meta property=\"og:description\" content=\"Publicists honor their own at the 49th annual awards event. By Pauline Rogers. All photos by Mathew Imaging. Awards Season is traditionally a time when the entertainment industry loses itself in anticipatory buzz: who among its own – actors\/directors\/cinematographers\/writers, etc. \u2013 will take home that career-changing hardware this year? 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