{"id":782,"date":"2010-04-07T15:25:10","date_gmt":"2010-04-07T23:25:10","guid":{"rendered":"http:\/\/www.icgmagazine.com\/wordpress\/?p=782"},"modified":"2014-06-04T21:59:23","modified_gmt":"2014-06-04T21:59:23","slug":"the-avatar-effect","status":"publish","type":"post","link":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/","title":{"rendered":"The Avatar Effect"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"http:\/\/www.icgmagazine.com\/wordpress\/wp-content\/images\/avatar1.jpg\" width=\"590\" height=\"331\" \/><\/p>\n<p><strong>Interest in performance capture is skyrocketing thanks to the record-breaking film: so which workflow works the best for your production?\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Everyone knows <em>Avatar<\/em> was a game changer for 3D production and exhibition, but the real story behind why those 10-ft blue Navis broke box office records is still being written: Avatar\u2019s ground-breaking use of performance capture allowed filmmaker James Cameron to create a workflow where he could see the planet Pandora, its inhabitants, as well as all his actors in the motion capture volume in one startling blend of creativity and digital technology. The film\u2019s success, and the technology behind it, has pushed interest in performance capture to an all-time high, spurring on competing and complementary methodologies, both in development and being refined for use in a newly streamlined production paradigm that has the potential to alter the post-heavy focus that character animation has always required.<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"http:\/\/www.icgmagazine.com\/wordpress\/wp-content\/images\/avatar2.jpg\" width=\"590\" height=\"307\" \/><\/p>\n<p>So which of these various workflows works the best? Facial markers, which delineates actor features and are recorded as a cloud of data by cameras, has been the methodology of choice for filmmaker Robert Zemeckis, who co-founded the San Rafael-based ImageMovers Digital (The Walt Disney Company recently announced they will shutter IMD by January 2011) for last year\u2019s 3D mo cap feature <em>A Christmas Carol<\/em>, as well as Zemeckis\u2019 early efforts in new technology, dating all the way back to 2003 and the first-ever all motion capture feature <em>The Polar Express<\/em>. Other popular workflows include motion capture pioneer Vicon\u2019s optical tracking systems and marker-free video-based ones, while Mova, which figured prominently in <em>The Curious Case of Benjamin Button<\/em>, captures the actual topology of subject faces with its Contour system, which requires a performer\u2019s visage be covered with phosphorescent paint. The mo cap process known as gross body capture has been accomplished via markers or with sensor-equipped suits that obviate the need for optical tracking. The performer-based data generated from these capture sessions form the basis for the character animation, which due to recent technological innovations can now be displayed in real-time immediately after capture, much like a live-action take can be studied on playback &#8211; the so-called \u201cAvatar affect.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"http:\/\/www.icgmagazine.com\/wordpress\/wp-content\/images\/avatar3.jpg\" width=\"590\" height=\"330\" \/><\/p>\n<p>Software maker Autodesk, whose 3D character animation software MotionBuilder helped drive<em> Avatar\u2019s<\/em> groundbreaking workflow, has become a major player in the mo cap juggernaut, but it didn\u2019t start out that way. Autodesk product marketing manager Maurice Patel says, \u201cMotionBuilder wasn\u2019t initially envisioned as a real-time animation engine, probably because its earlier iterations were more limited. But now, with multicore architecture, advances in GPU processing and operating systems that let you load large datasets into memory, 3D scenes can be populated with somewhat credible characters and environs, featuring very specific lighting effect choices.\u201d Patel says that large amounts of data can be displayed on devices configured like cameras, as was the case with the SimCam in <em>Avatar<\/em>, which looks like a camera and has a real-time 3D feed, providing filmmakers with enough elements to visualize as you would from a monitor or through an eyepiece. He cites real-time interaction with modern graphics systems, particle processes and 64-bit memory space as key innovations in the development of a real-time mo cap workflow such as <em>Avatar<\/em> employed, and compares performance capture to where the Digital Intermediate process was a decade ago.<\/p>\n<p>\u201c[Initially] DI was daunting in that it offered so many options down the line, but you still had to think about color and lighting on set,\u201d Patel explains. \u201cThe DI allowed cinematographers and directors to think about these matters differently, and for many production professionals, it has ended up enhancing the filmmaking process.\u201d<\/p>\n<figure style=\"width: 590px\" class=\"wp-caption alignnone\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.icgmagazine.com\/wordpress\/wp-content\/images\/mocap1.jpg\" width=\"590\" height=\"369\" \/><figcaption class=\"wp-caption-text\">Motion Builder<\/figcaption><\/figure>\n<p>Much the same thing appears to be going on in the performance capture medium. The ability for directors to get an immediate look at the scene with animated enhancements radically alters the longstanding model for production\u2019s input on visual effects. \u201cPost used to involve the filmmakers at something of a remove,\u201d Patel continues. \u201cAnd input was limited primarily to reviews and approvals. The art of filmmaking is the art of interaction, and the typical CG process for blockbusters, up till now, has been divorced from this long tradition of interaction, because it was <em>all<\/em> post, and more and more of a film was being determined downstream from production. This real-time [mo cap] tech brings it back to where the directors and actors are living, which lets them drive the CG content, rather than the reverse. In this way, building a VFX blockbuster can now be even more about leveraging the live talent you have. Hopefully this will become accepted as a step in the process towards building a seamless iterative workflow that encompasses all aspects of the production model.\u201d<\/p>\n<p>The team at Xsens Technologies is thinking equally outside the box, offering a motion capture solution, MVN [formerly known as Moven], based on suit-mounted MEMS [micro electromechanical systems] inertial sensors. The process uses no markers, so occlusion and misidentification are not factors, minimizing the need for data cleanup. \u201cOne way our process differs from most is that capture can happen anywhere and isn\u2019t limited to taking place within a volume,\u201d Xsens product manager Hein Beute states. \u201cOur system works inside an automobile or while jumping from a plane, so maintaining critical lighting conditions isn\u2019t an issue either.\u201d<\/p>\n<figure style=\"width: 590px\" class=\"wp-caption alignnone\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.icgmagazine.com\/wordpress\/wp-content\/images\/mocap2.jpg\" width=\"590\" height=\"369\" \/><figcaption class=\"wp-caption-text\">Motion Builder<\/figcaption><\/figure>\n<p>Setup with the MVN workflow takes less than a quarter-hour, and data capture (from up to 23 body segments) can be exports to .BVH and .FBX motion capture formats. Realtime integration (via MotionBuilder) is another option, so on-set review is also possible, while Xsens\u2019 recent partnership with facial capture vets Image Metrics &#8211; which utilizes machine vision tech for its proprietary marker-free system &#8211; has further expanded the possibilities for what can be accomplished in a single session for full performance capture. \u201cImage Metrics\u2019 video-based head camera system allows performers to move about freely during facial capture,\u201d Beute elaborates, \u201cso that fits nicely with our own approach to body capture.\u201d London-based VFX house Double Negative is already using the companies\u2019 paired tech for performance capture on several upcoming blockbusters.<\/p>\n<figure style=\"width: 590px\" class=\"wp-caption alignnone\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.icgmagazine.com\/wordpress\/wp-content\/images\/mocap4.jpg\" width=\"590\" height=\"451\" \/><figcaption class=\"wp-caption-text\">XSens MVN<\/figcaption><\/figure>\n<p>As in commercial advertising, the digital-based world of computer gaming often seeks out the most eye-catching imagery imaginable. In developing their <em>L.A. Noire<\/em> for Rockstar Games, Team Bondi needed a capture system that could allow for the speedy production of 2200 script pages while also delivering a cinematic look to the interactive adventure. They chose the Sydney, Australia-based Depth Analysis, which employed their MotionScan system to capture as much as fifty minutes of facial capture footage daily. \u201cThe system uses 32 HD cameras,\u201d explains Oliver Bao, DA\u2019s Head of Research, \u201cand captures mannerisms and facial nuances as 3D models at rates up to 30 frames per second. The major differences between us and most other systems is that we don\u2019t use markers or phosphorescent paint on the actors, and more importantly, there is no cleanup of data or need to animate details by hand. We\u2019ve been building on the core technology since 2007, so we\u2019ve had time to make an efficient core pipeline.\u201d<\/p>\n<p>Depth Analysis does not even employ character artists and animators. \u201cThe CPUs are doing the processing,\u201d Bao admits, \u201cso it\u2019s a different way of creating animation. We can process up to 20 minutes of facial animation automatically per day \u2013 a figure limited strictly by the CPU at this point.\u201d DA\u2019s capture volume is roughly seven meters wide, and can be relocated as needed.<\/p>\n<figure style=\"width: 590px\" class=\"wp-caption alignnone\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.icgmagazine.com\/wordpress\/wp-content\/images\/mocap3.jpg\" width=\"590\" height=\"279\" \/><figcaption class=\"wp-caption-text\">Depth Analysis Scan Room<\/figcaption><\/figure>\n<p>Bao says the <em>MotionScan<\/em> workflow allows filmmakers to view performances from any angle and re-light freely without resorting to multiple setups. \u201cThe director can make his selects on the spot or we can use our secondary approach, set up in parallel, where video editors can be doing pre-selects. Whichever approach makes the most efficient use of time, so the unit can always keep shooting. When <em>Mad Men<\/em> director Michael Uppendahl came here, he was amazed by how fast and easy it is for actors to deliver so much script.\u201d<\/p>\n<p>For <em>L.A. Noire<\/em>, the Depth Analysis facial capture data was handed off to Team Bondi\u2019s character artists for inclusion with their body work. \u201cOnce initialized via code, they can do a lineup of our head and lock that in,\u201d Bao concludes, who adds that a larger volume for full body capture at higher resolution is also in the works.<\/p>\n<p><strong>By Kevin H. Martin<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interest in performance capture is skyrocketing thanks to the record-breaking film: so which workflow works the best for your production?\u00a0<\/p>\n","protected":false},"author":1,"featured_media":4015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[259],"class_list":["post-782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-exclusive","tag-avatar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Avatar Effect - ICG Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Avatar Effect - ICG Magazine\" \/>\n<meta property=\"og:description\" content=\"Interest in performance capture is skyrocketing thanks to the record-breaking film: so which workflow works the best for your production?\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/\" \/>\n<meta property=\"og:site_name\" content=\"ICG Magazine\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/theicgmag\" \/>\n<meta property=\"article:published_time\" content=\"2010-04-07T23:25:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-06-04T21:59:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2010\/04\/avatar_effect.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"331\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"EDITOR\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theicgmag\" \/>\n<meta name=\"twitter:site\" content=\"@theicgmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"EDITOR\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/\"},\"author\":{\"name\":\"EDITOR\",\"@id\":\"https:\/\/www.icgmagazine.com\/web\/#\/schema\/person\/3da442a689e09c8352acb17db68abf9a\"},\"headline\":\"The Avatar Effect\",\"datePublished\":\"2010-04-07T23:25:10+00:00\",\"dateModified\":\"2014-06-04T21:59:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/\"},\"wordCount\":1428,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.icgmagazine.com\/web\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2010\/04\/avatar_effect.jpg\",\"keywords\":[\"Avatar\"],\"articleSection\":[\"Web Exclusives\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/\",\"url\":\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/\",\"name\":\"The Avatar Effect - ICG Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.icgmagazine.com\/web\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2010\/04\/avatar_effect.jpg\",\"datePublished\":\"2010-04-07T23:25:10+00:00\",\"dateModified\":\"2014-06-04T21:59:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#primaryimage\",\"url\":\"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2010\/04\/avatar_effect.jpg\",\"contentUrl\":\"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2010\/04\/avatar_effect.jpg\",\"width\":590,\"height\":331},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.icgmagazine.com\/web\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Avatar Effect\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icgmagazine.com\/web\/#website\",\"url\":\"https:\/\/www.icgmagazine.com\/web\/\",\"name\":\"ICG Magazine\",\"description\":\"Showcasing the members of the International Cinematographers Guild\",\"publisher\":{\"@id\":\"https:\/\/www.icgmagazine.com\/web\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icgmagazine.com\/web\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.icgmagazine.com\/web\/#organization\",\"name\":\"ICG Magazine\",\"url\":\"https:\/\/www.icgmagazine.com\/web\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.icgmagazine.com\/web\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2014\/04\/ICG_logo_blkbox.jpg\",\"contentUrl\":\"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2014\/04\/ICG_logo_blkbox.jpg\",\"width\":1294,\"height\":1080,\"caption\":\"ICG Magazine\"},\"image\":{\"@id\":\"https:\/\/www.icgmagazine.com\/web\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/theicgmag\",\"https:\/\/x.com\/theicgmag\",\"http:\/\/www.instagram.com\/theicgmag\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icgmagazine.com\/web\/#\/schema\/person\/3da442a689e09c8352acb17db68abf9a\",\"name\":\"EDITOR\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.icgmagazine.com\/web\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/83145934764009a60ec02fe64432db422c7a5243fc99eab84bc68416977970fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/83145934764009a60ec02fe64432db422c7a5243fc99eab84bc68416977970fd?s=96&d=mm&r=g\",\"caption\":\"EDITOR\"},\"url\":\"https:\/\/www.icgmagazine.com\/web\/author\/adminwes\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Avatar Effect - ICG Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/","og_locale":"en_US","og_type":"article","og_title":"The Avatar Effect - ICG Magazine","og_description":"Interest in performance capture is skyrocketing thanks to the record-breaking film: so which workflow works the best for your production?\u00a0","og_url":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/","og_site_name":"ICG Magazine","article_publisher":"http:\/\/www.facebook.com\/theicgmag","article_published_time":"2010-04-07T23:25:10+00:00","article_modified_time":"2014-06-04T21:59:23+00:00","og_image":[{"width":590,"height":331,"url":"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2010\/04\/avatar_effect.jpg","type":"image\/jpeg"}],"author":"EDITOR","twitter_card":"summary_large_image","twitter_creator":"@theicgmag","twitter_site":"@theicgmag","twitter_misc":{"Written by":"EDITOR","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#article","isPartOf":{"@id":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/"},"author":{"name":"EDITOR","@id":"https:\/\/www.icgmagazine.com\/web\/#\/schema\/person\/3da442a689e09c8352acb17db68abf9a"},"headline":"The Avatar Effect","datePublished":"2010-04-07T23:25:10+00:00","dateModified":"2014-06-04T21:59:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/"},"wordCount":1428,"commentCount":1,"publisher":{"@id":"https:\/\/www.icgmagazine.com\/web\/#organization"},"image":{"@id":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2010\/04\/avatar_effect.jpg","keywords":["Avatar"],"articleSection":["Web Exclusives"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/","url":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/","name":"The Avatar Effect - ICG Magazine","isPartOf":{"@id":"https:\/\/www.icgmagazine.com\/web\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#primaryimage"},"image":{"@id":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2010\/04\/avatar_effect.jpg","datePublished":"2010-04-07T23:25:10+00:00","dateModified":"2014-06-04T21:59:23+00:00","breadcrumb":{"@id":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#primaryimage","url":"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2010\/04\/avatar_effect.jpg","contentUrl":"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2010\/04\/avatar_effect.jpg","width":590,"height":331},{"@type":"BreadcrumbList","@id":"https:\/\/www.icgmagazine.com\/web\/the-avatar-effect\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.icgmagazine.com\/web\/"},{"@type":"ListItem","position":2,"name":"The Avatar Effect"}]},{"@type":"WebSite","@id":"https:\/\/www.icgmagazine.com\/web\/#website","url":"https:\/\/www.icgmagazine.com\/web\/","name":"ICG Magazine","description":"Showcasing the members of the International Cinematographers Guild","publisher":{"@id":"https:\/\/www.icgmagazine.com\/web\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icgmagazine.com\/web\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.icgmagazine.com\/web\/#organization","name":"ICG Magazine","url":"https:\/\/www.icgmagazine.com\/web\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.icgmagazine.com\/web\/#\/schema\/logo\/image\/","url":"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2014\/04\/ICG_logo_blkbox.jpg","contentUrl":"https:\/\/www.icgmagazine.com\/web\/wp-content\/uploads\/2014\/04\/ICG_logo_blkbox.jpg","width":1294,"height":1080,"caption":"ICG Magazine"},"image":{"@id":"https:\/\/www.icgmagazine.com\/web\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/theicgmag","https:\/\/x.com\/theicgmag","http:\/\/www.instagram.com\/theicgmag"]},{"@type":"Person","@id":"https:\/\/www.icgmagazine.com\/web\/#\/schema\/person\/3da442a689e09c8352acb17db68abf9a","name":"EDITOR","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.icgmagazine.com\/web\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/83145934764009a60ec02fe64432db422c7a5243fc99eab84bc68416977970fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83145934764009a60ec02fe64432db422c7a5243fc99eab84bc68416977970fd?s=96&d=mm&r=g","caption":"EDITOR"},"url":"https:\/\/www.icgmagazine.com\/web\/author\/adminwes\/"}]}},"_links":{"self":[{"href":"https:\/\/www.icgmagazine.com\/web\/wp-json\/wp\/v2\/posts\/782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icgmagazine.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icgmagazine.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icgmagazine.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icgmagazine.com\/web\/wp-json\/wp\/v2\/comments?post=782"}],"version-history":[{"count":2,"href":"https:\/\/www.icgmagazine.com\/web\/wp-json\/wp\/v2\/posts\/782\/revisions"}],"predecessor-version":[{"id":4214,"href":"https:\/\/www.icgmagazine.com\/web\/wp-json\/wp\/v2\/posts\/782\/revisions\/4214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icgmagazine.com\/web\/wp-json\/wp\/v2\/media\/4015"}],"wp:attachment":[{"href":"https:\/\/www.icgmagazine.com\/web\/wp-json\/wp\/v2\/media?parent=782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icgmagazine.com\/web\/wp-json\/wp\/v2\/categories?post=782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icgmagazine.com\/web\/wp-json\/wp\/v2\/tags?post=782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}